Early Career Researcher Support
Social Media Strategies
| Develop a statement of intent |
A social media statement of intent articulates why you're on social media, channel by channel, and what you hope to accomplish. If done right, this statement will help you identify what works and what doesn't. |
| Aim for measurable outcomes |
Metrics can include Awareness: Followers, shares etc. |
| Implement safeguards |
Privacy & Security: Consider personal and institutional privacy settings Availability & sustainability: Set boundaries around when and how much time you will spend on social media each day. Copyright: Always favor content and images that you have produced yourself or link out to content published elsewhere. If in doubt refer to CQU's Copyright Officer. |
Social Media Tools
| Twitter is a popular tool to build your brand as an academic. Share your ideas, your research and form connections which could lead to future collaborations. The only catch: keep it short and to the point, as you only have 280 characters per tweet! | |
| The Conversation | While it isn't a social media platform, The Conversation is a fantastic online media resource to find news and views from the academic community to share and discuss on your social media platform of choice. |
| Images are simple yet powerful way of communicating updates in your research. Use Instagram to share images, create buzz and make global connections with those in your research field. | |
| Facebook is a popular tool and the analytics function for pages (called ‘Facebook Insights’) has significantly improved. Find out more about Facebook Insights metrics. | |
| Podcasts | Use Podcasts to share what you love about your research, and how you think it will change the world to drive engagement and interest in your work within and beyond the academic community. |
| Blogging | Use Blogs to share a journal of your ideas and knowledge. From there you can build and participate in a research community or network, encouraging interaction and potentially expanding your audience. Keep in mind that creating a blog is a time commitment, and plan how often, and how much you will write throughout the year to keep your audience engaged. |
Free Social media scheduling tools
Managing your acdemic and teaching workload alongside all of your social media platforms can be overwhelming.
One way to make your life easier is to use a social media scheduling tool. With a social media scheduling tool, you can operate your social account efficiently. They give you time to create and push more content; which you can regualrly schedual into your workflow, or when you have new research content to add.
| ScheduGram | For Instagram only, ScheduGram allows you to schedule your posts, manage multiple accounts and grant access to as many users as you want to. |
| Sprout Social | Sprout Social allows you to schedule posts for all your social media accounts, but also to receive detailed reports and keyword searches at the same time within a single stream. Currently, the app provides supports for several major social platforms, including Facebook, Twitter, Google+, Twitter, and LinkedIn |
| Hootsuite | Hootsuite is one of the most established and popular apps when it comes to social media scheduling and marketing. You can use it schedule post, receive in-depth reports, and collaborate with your team members, thanks to built-in team work features. |
| Followerwonk | Those who rely on Twitter to get their message across Followerwonk can be useful. |
Kudos
Kudos 
is a free platform that allows you to explain, share, and measure your research’s impact. Its can benefit you and your research by:
- Improving your article’s discoverability and give context to your work
- Explain your publication with an impact statement, a plain-language summary, and links to additional resources
How to get started with Kudos ?
- Register for your free account at www.growkudos.com
- Claim your articles and publications
- If you haven’t already, register with Wiley Author Services to receive:
- Automated upload to Kudos when your article published
- Personalized email notifications when your article is available in Kudos
- An enhanced dashboard that includes weekly full-text downloads for your article