Do you see yourself as a brand or just an academic/scholar busy with research, writing, publishing and teaching?
Selling yourself as an academic may run counter to certain long held ideals about academia and even your own personal feelings. It is not vain or narcissistic to be intentional about your personal brand.
Author John Tregoning in the Times Higher Ed article "Being brilliant doesn’t cut it anymore" outlines “we have two things to sell, our ideas and ourselves … the main product we sell is ourselves. This product is defined by our CV: where we have worked, on what and with whom. But these strands need to be pulled together into a single memorable “personal brand” … This brand comes into play when meeting potential collaborators, conference organisers and funders.”
Sitting down and developing a strategy to boost your research brand is important.
At a basic level you can see it as a statement of intent, developing measurable objectives using your brand, from which you can target the outcomes you hope to achieve.
Ask yourself the following:
How to boost your academic brand? Consider the following approaches
Personal contact |
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Be discovered online |
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Social media |
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Media relations |
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